The design of the BMW 7 Series


The design of the BMW 7 Series.


The design of the BMW 7 Series.

“The new BMW 7 Series represents our take on contemporary luxury. We consider technical innovation and a high quality of all details as indispensable as the emotional form language and the atmosphere of wellbeing of the interior. During the design process, we worked with the idea of ‘Technological Poetry’ – the feeling of a perfect interaction between progressive technology and its translation into design.”

Karim Habib, Head of Design BMW Automobiles

AESTHETICS. FOR VISIONARIES.The design of the BMW 7 Series.

“The new BMW 7 Series represents our take on contemporary luxury. We consider technical innovation and a high quality of all details as indispensable as the emotional form language and the atmosphere of wellbeing of the interior. During the design process, we worked with the idea of ‘Technological Poetry’ – the feeling of a perfect interaction between progressive technology and its translation into design.”

Karim Habib, Head of Design BMW Automobiles

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Dynamic proportions, precise lines and sculptured surfaces: The BMW 7 Series shows typical BMW design in its most elegant form. Be it in the forward-surging front, the extended side view or powerful rear, the BMW 7 Series radiates its natural and authoritative presence from every angle.

  • Self-assured front end

    At the front, the broad frame of the large and upright kidney grille stands out clearly, giving the BMW 7 Series its dynamic, forward-surging character. The air inlet below, optically divided into three, extends along the entire front apron, giving the vehicle an exceptionally authoritative and distinctive appearance. Equipped with LED technology as standard, the inner tubes in the optional Adaptive LED headlights are connected with the kidney grille by a horizontal strip.
    One lighting technology which, literally, highlights the way forward is BMW Laserlight, which is recognisable by the blue-coloured, horizontal bars in the centres of the tubes.

  • Elegant side view

    In the side view, the gently descending roof line traces an especially elegant silhouette. Peripheral chrome-plated window outlines merge seamlessly into the Hofmeister kink. The double crease with integrated door handles extends from the front to the rear lights in two precise lines. They create a narrow area between them which appears as a constant band of light due to the interplay between light and shade in the side surface, emphasising both the length and lateral height of the BMW 7 Series. The balanced look and the optically low centre of gravity of this sedan are supported by a chrome-plated trim that extends from the Air Breather along the entire side of the vehicle.

  • Powerful rear

    The horizontal alignment of all rear elements emphasises the breadth and authority of the BMW 7 Series. A horizontal chrome bar boldly extends across the entire width of the vehicle, thus creating an optical connection between the lights. For the first time, the L shape of the light bars is also continued in the glass geometry, which gives the rear lights an even more striking appearance. The tailpipe finishers are enclosed by a striking chrome frame. In combination with the wide track and the shaped wheel housings, they lower the optical centre of gravity, giving the BMW 7 Series a unique presence when viewed from the rear as well.


One uniquely distinctive design detail in the front view of the BMW 7 Series is the Active air stream kidney grille. The air vents with their slats in Chrome are visible and actively regulate the airstream. If the cooling demand for the engine increases, the air vents are opened. In the closed state they improve aerodynamics and ensure a striking presence due to the vertical slats in Chrome.


Whichever seat you occupy in the BMW 7 Series, you feel the contemporary and future-orientated atmosphere of luxurious wellbeing. A virtuosic composition of material, light, shape, colour and innovative technologies to accompany people who wish to move things – be it from the rear or from the driver’s seat.

Wellbeing & Comfort.

The new era of driving comfort in the BMW 7 Series.

  • For rear passengers

    In the rear, everything is directed towards travelling in a luxurious ambience. Passengers enjoy spacious comfort and a range of exclusive entertainment options. The removable Touch Command tablet provides a fully integrated control option for comfort and entertainment functions.
    With the special equipment “Executive Lounge” the rear passenger on the same side as the front passenger can enjoy the journey in an especially relaxing position. The table integrated into the centre armrest is covered with black leather Nappa and has a high-quality look and feel. In addition, the Panorama glass roof Sky Lounge in the long version creates an open and light-filled sensation of space and can be illuminated if required in the colours of the Ambient light. This is the ideal atmosphere in which to enjoy the outstanding studio-quality audio of the Bowers & Wilkins Diamond surround sound system with its 1,400 watt output.

  • For driver and front passenger

    The instrument panel directed towards the driver in the BMW 7 Series provides the stage for technological innovations. BMW is the first manufacturer to offer Gesture Control so that essential commands can be given by hand movement. Similarly intelligent are the advanced Voice control, the iDrive Touch Controller and, as an alternative, the Touch Display, which in connection with the Navigation system Professional can be operated directly via the 10.25"" LCD colour display.
    Depending on the driving mode selected, the displays in the instrument cluster behind the leather steering wheel are associated with different graphic symbols. The multifunction keys are formed three-dimensionally to provide an especially pleasant feel and are embedded in a polished chrome surface. An elegant architecture with horizontal surfaces attracts the viewers gaze and captures it with the visual accents set by the Ambient light.


The BMW 7 Series represents precision and quality craftsmanship at a supreme level. Evidence of this is the Floating Design Mirror: The side mirrors appear to grow organically out of the window outline. Modern and elegant in their effect, they also enhance the aerodynamics. Other examples of genuine detail refinements are the Active air stream kidney grille with vertical slats in Chrome, the high-precision and powerfully distinctive appearance of the wheel design and the seamlessly incorporated Hofmeister kink.

On the inside, high-quality materials such as chrome with interior trims in Poplar Grain Grey fine-wood finish and seats with upholstery such as exclusive ‘Nappa’ leather in Ivory White create a harmonious combination. Also displaying a high level of handicraft is the instrument panel, which includes features that are individually matched during the production process to create a seamless overall picture.

The BMW Individual Collection with an exclusive colour and material scheme offers additional varied options for designing the BMW 7 Series. These include the upholstery colour of the BMW Individual full-leather trim ‘Merino‘ in Mediterranean Brown Tartufo with hand-crafted details such as the stitching in woven look, hand-braided piping and colour-contrasting seams.

  • M Driver's Package.

    The M Driver's Package increases the top speed from the standard 250 km/h to 305 km/h. The M Driver's Package can be ordered straight away when purchasing a new vehicle or can easily be added on at a later date. All other technical data remain unchanged once installed. This also includes a voucher for BMW M Intensive Training as part of BMW Driving Experience. Should the M Driver's Package be purchased more than once then the Driving Experience training can be switched for a different training, including an additional charge.


Timeless elegance, dynamic proportions and perfect aesthetics: the design of the BMW 7 Series sets standards. It unites power and authority and with every contour stands for supreme exclusivity and true luxury.

This emotive design language inspired BMW and KPM Königliche Porzellan-Manufaktur Berlin to take part in an exclusive cooperation project: the KPM for BMW porcelain sculpture. The meticulously handcrafted sculpture creates a unique connection between the exclusive elegance of the BMW 7 Series and the perfect craftsmanship of the traditional Berlin porcelain manufactory. Artistically reduced to the essential design features, it combines the iconic silhouette of the vehicle with a monolothic porcelain plinth. The latter is elaborately glazed and has a surface texture reminiscent of the BMW 7 Series model used in communication. The 1:18 scale vehicle is produced from white biscuit china, which resembles Parian marble on account of its reduced light reflection.

The KPM for BMW porcelain sculpture is limited to an edition of 500 pieces worldwide. Every item is carefully numbered and, on request, can be further personalised with calligraphic lettering in platinum. A unique item for everyone, who appreciates the special and loves the exceptional.

Starting on 15 July 2016, you can order the 30 x 17 cm sculpture from your BMW Partner.

From 1 September 2016, the sculpture will also be available in the KPM sales galleries and from selected KPM specialist retail partners.

KPM for BMW sculpture in porcelain.

Find out more about the exclusive coorporation project.


Selected materials, an ingenious design and outstanding functions – contemporary luxury has many facets. The special edition “Montblanc for BMW” celebrates the passion shared by both brands for the utmost quality and craftsmanship. To mark this, Montblanc has developed a collection of selected accessories exclusively for the BMW 7 Series.

The leather creations and writing utensils are perfect companions – for everyday use or for long, luxurious journeys. All items have a refined embossing in the BMW 7 Series style as well as a “Montblanc for BMW” signature. From spring 2016 onwards, the exclusive series will be available worldwide as part of the BMW Lifestyle Collection at selected BMW dealerships and in Montblanc boutiques.

Fuel consumption and CO2 emissions.

Fuel consumption and CO2 emissions for the BMW 7 Series models with petrol or diesel engine:
Fuel consumption in l/100 km (combined): 12.6* to 4.4
CO2 emissions in g/km (combined): 299 to 116

Fuel consumption, CO2 emissions for the BMW 7 Series iPerformance models:
Fuel consumption in l/100 km (combined): 2.5 to 2.0
CO2 emissions in g/km (combined): 56 to 45
Power consumption in kWh/100 km (combined): 13.9 to 12.5

Fuel consumption and CO2 emissions for the BMW 750Li xDrive:
Fuel consumption in l/100 km (combined): 8.5 to 8.3
CO2 emissions in g/km (combined): 197 to 192

The figures for fuel consumption, CO2 emissions and power consumption depend on the wheel and tyre sizes selected.

Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany.

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